How a Female British Voice Over Can Enhance Your Corporate Videos

Corporate videos. Was there a time when that term didn’t makeyou want to gag? I recall in the bad old days corporate videos were a
homogenous conglomeration of dreary PowerPoint slides bound together with a
vaguely expository voiceover whose main purpose seemed to be to put you to
sleep. But not anymore. Now corporate videos must be engaging, connective, and
memorable. And as important as the visual part is, let’s not forget about the
audio. After all, it’s the voice that’s doing all the delivering, and if you’re
looking to get your message across, you need to make sure it’s in the right
hands. That’s why in my humble opinion, if you’re looking at using a female
voice over for corporate videos, you have to go British, and that’s because a
female British voice over is second to none.

 

The Power of a BritishAccent 

Let’s start with accents. There’s something about a Britishaccent that lends gravitas, isn’t there? It suggests confidence, cleverness and
– yes, let’s say it – class. When you hear a British voice, especially in a
corporate context, then everyone starts listening. It’s no coincidence that so
many international brands adopt a British voice to deliver their message when
they want to sound authoritative and subtle. 

 

And yet – all British accents are not the same and not everyBritish voice will suit your brand. That’s the magic of the female British
voice over: you get the authority that you’d expect from a British accent
without the sense of officiousness.

 

Why Female Voices StandOut 

So why choose a female voice? Well, female voices have anatural warmth and familiarity that cuts through the cold corporate image.
Corporate videos can be very impersonal, very clinical. A female British voice
over adds the human touch without losing the professionalism.

 

I’ve only ever had one male client who initially booked a maleAmerican voice over, then switched to a male British voice over, then switched
to a female British voice over, and laughed: ‘That’s it! That’s what I want!’
That’s the thing with voice over. It’s not just a one-dimensional pitch, it’s a
zillion-dimensional one. Clients often think they want something authoritative,
punchy, and traditional (ie, male and American). But women can bring that
punch. We can bring that authority too. And we can bring it in a way that men
just can’t: we can make it feel human. That’s why clients are increasingly
switching to a female British voice over for their corporate videos. I’ve seen
it again and again. They’ll try the punchy, authoritative male voice over. And
then they’ll try the punchy, authoritative British female voice over, and
they’ll realise the whole thing has suddenly come together in a way they hadn’t
expected. It’s punchier, it’s more approachable, it humanises everything. It’s
more effective.

 

Tone and Delivery Matter 

Of course, it isn’t just the voice that counts – it’s the waythat the voice is used. A good female British voice artist can help you to get
tone right for your video. Are you producing an annual report? Then you will
probably want a voice that is formal, clear, confident and precise. But an
internal training video might need something a little more relaxed and friendly
– a voice that makes the content feel accessible and fun, rather than a
lecture. You can listen to some good demo examples here: www.ingridvoiceover.com
 

It is the duality of a female British voice over that gives usthe edge. You can have the stamp of formality and polish that you need in a
corporate or professional piece, or you can have it sound more conversational.
It’s all about the tone, and a good voice artist can alter that tone to fit the
message. It’s the tone that needs to be just right – professional enough but
never stuffy; authoritative yet approachable.

 

Personal Insights:Bringing Corporate Videos to Life 

I’ve done my share of corporate videos over the years, and theright voice truly can make all the difference. I remember one job in particular
– a multinational firm was rolling out a series of internal training videos.
They’d had a few different voice overs try their hand at the script, but none
of it had quite gelled. The material was good, but the tone was a bit flat, a
bit disengaged.

 

They switched over to a female British voice over, and theimpact was instantaneous. All of a sudden, the videos felt more human, more
intimate. The voice added some polish that put the viewer at ease and made the
content easier to swallow. Workers responded better, and the training became
more effective. It was a beautiful illustration of what a carefully chosen
voice can do not merely for the video, but for the whole experience.

 

Connecting with a GlobalAudience 

What about the globalappeal of a British accent? If your video has an international audience, then
the voice-over of a British woman can offer a neutrality that still comes
across as brand-specific, distinctive and professional. The challenge is to
avoid sounding too regionally specific or sector-specific. A British voice can
offer the best of both worlds – one that’s understood and respected worldwide

 

Conclusion 

In the world of corporate videos, your choice of voice is asimportant as the visual and the message. If you are looking for a female
British voice over, the perfect fit for your project is a voice that conveys
the right amount of professionalism and approachability to your video; one that
makes your content not only watchable, but memorable. It is about creating a
connection with your audience, giving your brand the right amount of authority
and approachability, while leaving a lasting impression. Next time you plan
your corporate video, give a female British voice over a try, and you could be surprised
at the level of content it can bring to your video.